all sols welcome
In 1917, Persol Sunglasses were birthed with the name “per il sole” meaning “for the sun,.” Because at Persol, customers are
the sol of the sun - the heart of what we stand for.
To show support and capture the attention of people from all different backgrounds and communities, All Sols Welcome will kick-off in the one
place that is accepting of all groups of people: Las Vegas. Through billboards, bus advertisements, and a sponsorship with MGM Grand, Persol will make sure Vegas go-ers know: all sols are welcome.
Persol filter will be activated once people arrive in Las Vegas to help them see the true beauty and authenticity that’s part of us all.
The MGM Grand will produce brochures, bar coasters, and pool fliers with targeted messaging that speaks to all sols and makes them aware of Vegas attractions such as: Cirque Du Soleil shows, pool parties, and immersive pop-up exhibits.