visionworks
How do you get people to care about their eye health?
By requiring them to pass an eye test in order to connect to WiFi.
A WiFeye test.
Art Direction: Fama Ndiaye
We all love a basket of wings during the Super Bowl, but sports fans aren’t the only one’s who love wings. As an intern group, we created a series of creative executions that spoke to millennials with a side hustle -showing them that Wingstop is the perfect food for their 5-9 routine.
Copy: Rachel Long & Sam Stoddart
Art Direction: Fama Ndiaye & Esther Tang
Showcasing the Bridgestone engineer as an authority figure on tires, we hacked Instagram via iGTV and sponsored posts/stories to speak to consumers in environments they can relate to.
Art Direction: Fama Ndiaye
Launching their new iComfort mattress, Serta looked to Las Vegas as their activation destination during the summer mattress convention to promote the coolest mattress ever.
Art Direction: Fama Ndiaye